EP89: The energy drink with nothing to hide - Tenzing
Background
The global energy drink industry is dominated by a handful of familiar names, all of which are full of synthetic caffeine, artificial mood boosters and loads of sugar. Enter Tenzing - the carbon-negative, plant-based energy drink taking the industry by storm.
Episode Brief
This week we’re joined by Tenzing Founder and CEO Huib van Bockel to explore:
The Sherpa people and their role in the Tenzing origin story
Getting a beverage startup off the ground
Learnings from 7 years as Head of Marketing at Redbull
Winning as the David in a room of Goliaths
Becoming a carbon-negative brand
Entering the US market
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles