EP101: Clean meat and the second domestication - The Better Meat Co
Background
Most plant-based meats are made with protein from either soy, wheat or peas. The ingredients work, but the process of growing and harvesting the crop, milling it into a powder and isolating it to increase the protein content is time consuming and making it mimic the texture of animal meat has been a big challenge.
Enter The Better Meat Co - the startup developing a new type of plant-based superfood that has more nutrition, meat-like texture, and efficiency than anything in the industry today.
Episode Brief
Better Meat Co Founder and CEO Paul Shapiro joins Peter on this week’s episode to discuss:
The second domestication
Creating real meat without animals
The pitfalls of traditional plant-based meats
The promise of their signature product, Rhiza
Growing his high school club into a national organization
3 ideas he wants to see other entrepreneurs pursue asap
Credits
HOST
Peter Levin
PRODUCTION
Dan Mahoney
MUSIC
Eddie Knuckles