ABOVE THE FOLD #9

1. This is how you tow an iceberg

2. Weighted blanket meets stuffed animals

3. Poop is big business in Senegal

4. How healthcare works in jail

5. The nation’s only retailer of lost luggage

Goldmine: list of leaked internal memos

What I'm thinking about: "streaks" as a retention tactic. Snapchat is a popular example of this with their fire emoji. The underlying thesis in Snap's case is that if they can gamify some behavior that gets you to re-open the app, the likelihood of you scrolling through Stories or Discover goes up (aka they can sell more ads against your attention). The problem with the execution is that it doesn't incentivize productive behavior. My little brother, for ex, will open the app, send a snap of nothing to keep the streak alive, then close the app. I'm interested in the application of streaks as a way to encourage productive behavior. Ie. maybe Headspace could implement their own version of streaks to encourage users to meditate more consistently, and reward the behavior accordingly.