ABOVE THE FOLD #62

Goooood morning! Any day now before the big drop :) In the meantime, I'm away with the fam for the 4th. Also - I tried Cometeer for the first time, the flash frozen coffee thing. It's good, but not sure I'm in long-term for $2/pop.

The links

1. Start constrained, then expand

2. Michael Kors living his best life

3. Request for Knowledge, as a service

4. Twisted Toys

5. How Sriracha went from 0 to 100

Idea of the week: Restaurants as a warehousing network. The premise: could you convince restaurant owners to give brands a little bit of storage space in exchange for additional free rev? A ton of purchasing doesn't happen because they need something for a party tonight, not in 2 days. If we, for ex, could stock 50-100 games in a bunch of restaurants across major cities and get product --> party same-hour, would be a game changer.